A passionate, obsessive group of friends, who having done the expected IIM/IIT/Ivy-league, Banking/Consulting/IT life circuit. We love to eat & drink, we love to argue about our dreams & fears and we love to create. We can't stop imagining fresh ideas, and just hope to create awesome products. We fortunately keep running into like-minded dreamers, long may the Original journey continue.

Fresh Food Concepts started in 2014 with a mission to spread some goodness. We aspire to create an organization that stands for things that matter - our own health and the health of our environment. And we are serious about it! We've used leading mixologists, accomplished nutritionists and F&B experts to arrive at our blends, which we tested, tasted and tweaked. Rinse-repeat till we arrived at a range of products which we believed were the right balance of taste and health.